2. Corporate Funds Management

Corporate funds management, often synonymous with **corporate treasury management** or a significant part of **corporate finance**, is the critical function within a company responsible for the strategic oversight and day-to-day handling of its financial resources. Unlike retail funds management which focuses on external investors, corporate funds management deals with the company's *own* money, aiming to optimize its liquidity, manage financial risks, secure efficient funding, and maximize returns on its invested capital. It is about ensuring the financial health and stability of the organization to support its operations, strategic growth initiatives, and long-term objectives.